Collab with No 1 Esport Brand

We Did It First. The Real Story of Susano and How We Changed the Esports Game.

Let's talk about 2021.

Think back to what the esports scene looked like. You had world-champion-level players, god-tier skills, and massive audiences. But what did the players look like?

Let’s be honest. The world saw them as "geek gamers with no sense of fashion." The uniform was just that—a uniform. It was functional, but it had no style, no culture, no attitude.

We looked at that and knew we had to change it.

In 2021, Susano stepped into the esports arena. We weren't just the first; we were the first with a mission. This wasn't about just putting our logo on a jersey. This was about respect.

Our goal was simple: Destroy the stereotype.

We believe that pro gamers are the new rockstars. They're world-class competitors. They're icons. They deserve to look like it.

We were done with the idea that you couldn't be a top-tier gamer and a fashion-forward individual at the same time. We didn't just sponsor apparel; we brought streetwear to the main stage. We brought our cuts, our fabrics, and our energy. We aimed to make every player feel like a champion before they even sat down at the terminal.

We were the first to really push this. We were the ones who said "gamers are fashion."

And we changed the game.

The industry saw it. The players felt it. The audience loved it. We proved that style and gaming weren't just compatible; they were a perfect match.

You know who else saw it? The biggest in the game.

When you make that much noise, the kings take notice. Todak—the undisputed #1 powerhouse in Malaysia, a true esports dynasty—saw what we were doing. They saw that we weren't just following a trend; we were the ones who started it.

The Susano x Todak collaboration wasn't just a lucky break. It was "game recognizes game." The originators linking up with the champions. It was the ultimate validation of our mission.

And the result? You all saw the success. A complete sell-out. A monster drop.

It proved what we knew all along. We didn't just sponsor a team. We changed the entire look of the industry.

We did it first. And we’re far from finished.